Tom AltalogyGet in touch
00 — Strategy-first product design

Design that compounds.

We help growth-stage companies turn design into a strategic advantage — not just a delivery function. Strategy first, always.

01 — What we do

Strategy before pixels.

01

Product Strategy

We define what to build and why before a single pixel is drawn. Alignment workshops, opportunity framing, and a product brief that doubles as a decision log.

02

UX Research

Interviews, journey mapping, and synthesis that turn user complexity into design principles. Evidence over assumption at every stage.

03

Interaction Design

Flows, wireframes, and prototypes that stress-test ideas before they reach engineers. Fast feedback loops, low rework cost.

04

UI Delivery

Production-ready Figma components, design tokens, and handoff documentation. Specs your engineers actually use.

02 — How we work

Clarity in decisions. Impact in outcomes.

01

Understand

Before any design work starts, we align on the business problem. Stakeholder interviews, existing research review, and a written brief that everyone signs off on.

02

Frame

We define the right problem to solve. Opportunity mapping, user journey analysis, and a design brief that clarifies scope, constraints, and success criteria.

03

Design

Flows, prototypes, and high-fidelity UI. We move fast with weekly design reviews, iterate on feedback before handoff, and keep decisions documented.

04

Deliver

Production-ready Figma files, a component system, and handoff documentation. We stay available through the first engineering sprint to resolve edge cases.

03 — Selected work

Work that ships.

01
Client Name
FinTech · Series B
Problem

A complex onboarding flow was causing 40 % of users to abandon before activation. The product had grown without a coherent information architecture.

Outcome

Redesigned onboarding in 6 weeks. Activation rate improved by 28 %. A new component system reduced engineer time-to-ship for new features by ~35 %.

UX ResearchInteraction DesignUI Delivery
02
Client Name
B2B SaaS · Series A
Problem

Three separate internal tools were blocking growth. Sales couldn't demo the product confidently because the UX told inconsistent stories.

Outcome

Unified product vision and a consolidated navigation architecture. Sales cycle shortened. First enterprise deal closed within 60 days of launch.

Product StrategyUX ResearchInteraction Design
03
Client Name
HealthTech · Seed
Problem

Founding team had a strong clinical insight but no design direction. Needed a go-to-market interface ready for investor demos and first users.

Outcome

Full product design from 0 to launch-ready in 10 weeks. Raised a seed round. First 500 users onboarded with zero support escalations on core flows.

Product StrategyUI Delivery
04 — About
Photo

Tom Altalogy

A strategy-first product design agency. We work with a small number of growth-stage companies at a time — deliberately. Each engagement gets our full attention, from the first alignment workshop to the last engineer handoff.

We believe the best design work starts before Figma opens. Defining the right problem — clearly, in writing, with everyone aligned — is the most valuable thing we can do for a client. Execution follows.

8+
Years
30+
Products shipped
Series A–C
Stage focus
05 — Start a project

Let's talk about your product.

Tell us about the challenge you're working on. We'll respond within one business day.